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May 3, 2025
2 mins.
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Empowering Maasai Women Through the Craft of Tanzanite Jewellery

The Maasai Ladies Project – A Journey of Empowerment and Craftsmanship

At The Tanzanite Experience, our commitment goes beyond offering the finest Tanzanite jewellery. We are equally dedicated to supporting the communities that are integral to our brand’s story. One of the key ways we do this is through the Maasai Ladies Project, an initiative focused on empowering Maasai women from rural Arusha by equipping them with the skills to create beautiful jewellery.

Empowering Through Craft

The Maasai Ladies Project was born out of our belief that real value comes not just from the gemstones we work with, but from the people behind the craft. By providing Maasai women with jewellery-making training, we aim to offer them a means of economic empowerment. The women who participate in this project can gain sustainable skills that not only help them but also their entire families as well.

These talented women are an inspiration. They combine traditional Maasai influences with modern design, creating distinctive pieces that reflect their culture and strength. Their jewellery is now showcased as part of our Tanzanite collections, bringing their stories and craftsmanship to the world stage.


Training for Transformation

In October 2024, six women from Mererani travelled to Arusha to participate in a three-day workshop focused on refining their jewellery-making skills. Led by a team of experts from Sidai Design, the workshop covered everything from manufacturing best practices to quality control and business insight. This training not only honed their technical skills but also fostered a network of women supporting each other and sharing their experiences.

The impact of these sessions is tangible, and we are proud of the confidence these women now carry. They leave the workshops not just as artisans, but as empowered individuals ready to create sustainable income streams.


Where Their Creations Shine

After the workshop, the Maasai ladies visited our retail stores to see where their jewellery is sold. It was a significant moment for them, as they witnessed firsthand how their creations are appreciated and valued in the marketplace. The proceeds from their jewellery sales go directly back to them, allowing them to achieve long-term financial independence.

Celebrating Maasai Culture Through Craft

Each piece of jewellery is infused with tradition — there is a different story for each design. By purchasing these pieces, you’re not only acquiring a beautiful, unique accessory but also supporting a project that brings about real, positive change in the lives of these Maasai women.

Join Us in Supporting Their Craft

As part of the Tanzanite Experience community, you can help make a difference. Every purchase from the Maasai Ladies collection directly supports these women and their families, contributing to their economic independence and a sustainable future.

Explore their designs in our stores or reach out to us to learn more about how you can support the Maasai Ladies Project. Every piece you purchase represents more than just fine craftsmanship — it’s a step towards empowerment and equality.

You can reach us through the following:

WhatsApp: +255 672 833 833 / [email protected] 

Visit our website: www.tanzaniteexperience.com

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